PunchDub Campaign Evaluation Essay Example

PunchDub Campaign Evaluation Essay Evaluate the PunchDub campaign that the Deutsch LA agency developed when it took over the Volkswagen of America account. Discuss the pros and cons of the campaign and assess the way it was implemented by the agency. After reading the article on Volkswagen Punch Dub campaign that the Deutsch LA agency created. The primary goal of the Punch Hub campaign developed by Deutsch LA was to raise awareness of the Volkswagen product line in North American market.However, one of the challenges VW faces is that consumers know the VW brand but are not buying the company’s cars as awareness is very high. The Punch Hub campaign was designed to address this problem and make consumers aware of the other vehicles in the VW product line such as the Passat, Golf and GTI. They built this campaign around the classic Punch Buggy (or Slug Bug) game. The Deutsch LA reached a market through IMC which was a TV commercial doing the 2010 Super Bowl.The advertisement tapped into every generation that watched the 2010 Super Bowl. I didn’t see to many cons in its campaign the only con was made online by VM competitors. The Punch Dub campaign accomplished what it was trying to achieve, to reach a new market and get its other brand of cars known to the world, with the commercial and VW dealers and the online media. The Punch Hub campaign was implemented by using variety of IMC tools and was a very good way to address the VW market in facing of low awareness for many vehicles in its product line.One limitation that might be noted is that of whether consumer would actually take the time to become e ngaged with the online campaign and play the PunchDub game. Consumers who did not do so would not learn more about the VW product line and one might argue that the IMC program would have been more effective if the monies had been spent by promoting the entire product line more directly. However, this would have been very expensive and may not have been as engaging and effective as the PunchDub campaign. We will write a custom essay sample on PunchDub Campaign Evaluation specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on PunchDub Campaign Evaluation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on PunchDub Campaign Evaluation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Boy in the Striped Pajamas Essay Example

Boy in the Striped Pajamas Essay In John Boynes novel â€Å"The Boy In The Striped Pajamas†, it is proved that evil tends to arise out of the tendency of ordinary people to follow orders, to accept what their told by authorities, and to conform. The characters effectively show how influencing a conception can be by the exaggerating changes of their behavior and speech. When Bruno had asked about the people on the other side of the fence, his father had explained in a way Bruno could not understand. â€Å"Those people well, theyre not people at all. In the novel, Brunos father, Ralph takes position as a caring father, a responsible husband, and a trustworthy son. However, his career seemed to disappoint his loved ones, particularly his mother and wife. Ralph had always bonded nicely with Jews before the war, but after being educated by the fuhrers thinking, he had changed in a way no one could understand. Even the maid was puzzled by thinking how a kind man like Ralph could end up doing such horrible things. The fuhrers conceptions not only effected the minds of adults, but also the thinking of young teenagers. When Bruno tried to ask Gretel why there was a fence between him and the people in the striped pajamas, Gretel simply laughed. â€Å" Because they have to be kept together with the other jews, Bruno. They cant mix with us. † Gretel was taught to dislike Jews, without knowing the specific reasoning. Like most people, Gretel did not know what exactly was happening. People agree with whatever they are told, simply because it is what the majority is doing. In conclusion, people are influenced easily, including believing conceptions that are leading to evil results. We will write a custom essay sample on Boy in the Striped Pajamas specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Boy in the Striped Pajamas specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Boy in the Striped Pajamas specifically for you FOR ONLY $16.38 $13.9/page Hire Writer