How Great Websites Help Improve Your Business Free Essays

string(71) " was powered by an air-cooled, 2-stroke, single cylinder 125cc engine\." Take a look at the websites for Harley-Davidson (www. harley-davidson. com), Yamaha (www. We will write a custom essay sample on How Great Websites Help Improve Your Business or any similar topic only for you Order Now yamaha-motor. com), and Indian (www. indianmotorcycle. com). Who are their potential customers? How is each of these companies appealing to their potential customers? Are they using emotion, facts, comparisons, etc? How effective do you believe each of them to be? Harley Davidson (www. harley-davidson. com) Who doesn’t know Harley Davidson? It is a popular American motorcycle manufacturer. Also known as H-D or Harley founded in 1903 by William Harley and Walter, William, and Arthur Davidson, who built their first three motorcycles in a shed in Milwaukee. Harley sells heavyweight which is over 750  cc motorcycles designed for traveling on highways. It was one of two major American motorcycle manufacturers to survive the  Great Depression during the first decade of 20th century. Harley-Davidson has come a long way since filing for bankruptcy in 1986 once the company realized how to connect with potential customers. According to Ken Schmidt, Harley-Davidson’s former director of communication said that they don’t compete with hardware which only creates pricing pressure. Instead, they use the hardware as protection and the process behind it as their weapon. Their weapon of choice is getting potential customers to like them more than their competitors. From a hardware and utility perspective, everything does the same thing, so Harley do business with people, brands and organizations they like. Schmidt also said â€Å"When all things are the same and we feel no inclination to do business with one particular company over another, we buy from whoever is willing to sell us a cool piece of hardware at the lowest price. We are all consumers; the things we buy, the reasons we buy them, regardless of how much we spend, do not make sense. Notice our customer is one of the key points in doing business. Harley-Davidson sale person continuously ask potential customers what that they really wanted and produce that product and sell it to them at a profit. Harley-Davidson brings motorcyclists together to create social network. Today there are 1,300 Harley dealers worldwide, 650 of which are in United States. The group are getting larger. The sales per son refers the customers as a friend. The customer feels good once you treat them like a friend. By this they will go out and spread the word which create a bigger chain of ‘friends’ around the world. Current customers have told Harley-Davidson’s management to keep the identity, look and sound of the motorcycles because they are unique. When customers view are heard and accepted it develop greater brand loyalty, creating customer experience that is unique and valuable. Harley-Davidson ranging from CEO and sales person maintained personalised relationships with customers through face to face and social media contact. They use advertising nationally about four to five television commercials a year. These commercials are recognised because they are advertising the company not the product. They also advertised in national magazines such as Road ; Track, Popular Science, and Fortune as well as specific motorcycle magazines as Easy Rider. Locally, individual Harley-Davidson dealers advertise on the radio and through direct mail. Internet is a great and fast way to promote as it reaches the entire world. Harley owners can find new product where new customers are able to see what products Harley-Davidson has to offer and can compare the price with similar products. The more information the public can get the more chances of a potential customer. The purpose of Harley-Davidson’s mass media advertising is to inform and remind which move customers from ignorance to awareness. The plant’s maintenance organization is a strong proponent of: * Technology * A focus on detail and root causes * Team concepts * Communication and sharing By effectively using these â€Å"tools,† says lead maintenance reliability engineer Dana Fluet, â€Å"We are moving toward being 100 precent proactive and having zero fire-fighting. It’s the way that we’re doing business at Harley-Davidson. As a result for the full year 2012, Harley-Davidson continues to forecast a five – seven percent increase in motorcycle shipment compared to last year, 2011. Companies can build customer relationships at many levels, depending on the nature of the target market. Harley-Davidson established the  Harley Owners Group  (HOG) in 1983 which gives Harley riders a way to share their common passion of â€Å"making the Harley-Davidson dream a way of life† HOG also build on the strong loyalty and community of Harley-Davidson enthusiasts as a means to promote not just a consumer product, but a lifestyle. HOG members typically spend 30% more han other Harley owners, on such items as clothing and Harley-Davidson-sponsored events. HOG went international in 1991, with the first official European HOG Rally in Cheltenham, England. Today, more than one million members and more than 1400 chapters worldwide make HOG the largest factory-sponsored motorcycle organization in the world. HOG benefits include two magazines (Hog Tales and Enthusiast), a HOG Touring Handbook, a roadside assistance program, a specially designed insurance program, theft reward service, a travel center, and a â€Å"Fly Ride† program enabling members to rent Harleys while on vacation. . http://www. sema. org/sema-enews/2010/13/sema-show-seminar-how-har ley-davidson-reinvented-itself 2. http://en. wikipedia. org/wiki/Harley-Davidson 3. http://www. scribd. com/doc/2670384/Harley-Davidson-Analysis 4. http://www. scribd. com/doc/19943405/Harley-Davidson-Case-Study 5. http://catalogue. pearsoned. co. uk/assets/hip/gb/hip_gb_pearsonhighered/samplechapter/0273755021. pdf 6. Text Book Principle of Marketing Thirteenth edition Yamaha (www. yamaha-motor. com) Genichi Kawakami was the first son of Kaichi Kawakami, the third-generation president of Nippon Gakki (musical instruments and electronics; presently Yamaha Corporation). He was the second Kawakami to join the Nippon Gakki Company. He explored producing many products, including sewing machines, auto parts, scooters, three-wheeled utility vehicles including motorcycles. Market and competitive factors led him to focus on the motorcycle market. Genichi actually visited the United States many times during this period. â€Å"If you are going to make it, make it the very best there is. With these words as their motto, the development team poured all their energy into building the first prototype, and ten months later in August of 1954 the first model was complete. It was the Yamaha YA-1. The bike was powered by an air-cooled, 2-stroke, single cylinder 125cc engine. You read "How Great Websites Help Improve Your Business" in category "Papers" Yamaha continued to grow. They have diversity p roducts including snowmobiles, race kart engines, generators, scooters, ATVs, personal watercraft and more. Genichi Kawakami step up for Yamaha Motor Company’s success with his vision and philosophies. His total honesty towards the customer and making products that hold their own enables the company that serves people in thirty-three countries, to provide an improved lifestyle through exceptional quality, high performance products. Yamaha motor has expended to Star motorcycles, Sport, Outdoors, Watercraft and Marine. Now Yamaha motor has more than 400 dealers across the country and now they are planning to spread out to more cities increasing its dealer network to 2000 by 2018. To be on top you have to know your customer. Genichi once said, â€Å"I believe that the most important thing when building a product is to always keep in mind the standpoint of the people who will use it. † An example of the commitment to â€Å"walking in the customers’ shoes† was the move in 1966 by Yamaha to continue its expansion. John Bayliss who is the Motorcycle Product Manager of Yamaha Motor Canada Ltd said â€Å"The new FJR1300 is attracting lots of very positive feedback. A number of customers have already stepped up and left deposits with our dealers, without even seeing the bike in person! It tells us that the designers and engineers have done a great job and satisfied customers need. Yamaha motor website makes the customer easy to find what they want. Yamaha motor also created a link ‘My YAMAHA’ is for you. By becoming a member of ‘My Yamaha’ customer will have access to many exclusive member benefits such as build a customised web page and set as your browser’s home page, Create Save accessorised ATVs in any of the Build-Your-Own sections, Build Save a Wish List for Genuine Yamaha Parts and Accessories and also customer can view and print vehicle Maintenance Schedules Services Specifications back from year 2002. Yamaha motor also offer Pro Yamaha Motorsports dealer. A Pro Yamaha Motorsport dealer is a customer satisfaction focused dealership that has consistently excelled in providing customer with the best sales experience, the best service experience and the best ownership experience. By ‘Walking in customers shoes’ slogan it will make Yamaha motor understand the needs of customer by this they will deliver faster and better. By having more products in the market, it will be easier for people to know your brand. 1. www. amaha-motor. com 2. http://www. presidion. com/industry_solutions/commercial/materials/case_studies /Yamaha%20Motor%20Europe. pdf 3. http://cars. sulekha. com/yamaha-motors-expand-their-dealership-network-in-maharashtra_car_news_2935 4. http://www. yamaha-motor. com/sport/myyamaha/login/L3Nwb3J0L215eWFtYWhhL2hvbWUuYXNweA==/starthere. aspx Indian Motorcycle (www. indianmotorcycle. com) The Indian motorcycle was originally founded as the Hendee Manufacturing Compa ny by George M. Hendee in 1897 who manufacture bicycles. They renamed the Indian Motocycle Manufacturing Company  in 1928. Carl Oscar Hedstrom  joined in 1900. Both of them are former bicycle racers and manufacturers. They teamed up to produce a motorcycle in Hendee’s home town of Springfield. It was successful and the sales increased drastically during the next decade. In April 2011, Polaris Industries purchased Indian Motorcycle Company. Backed by $2 billion Company, the customer can expect the confidence of the Polaris engineering team, vision, quality and performance to be delivered in the classic Indian Motorcycle. Now, Polaris is redesigning Indian bikes from a clean sheet of paper to capture the spirit of the Chief and other Indians from a half-century ago, but to use a modern engine and other components to make the bikes rider-friendly. With the slow economy, Indian had a tough road due to a restricted and high end line of motorcycles. Polaris, on the other hand is far more expanded and able to weather the current market conditions. This could be a good combination for both companies This store also carries many ranges of back seats, decorative trim, leather jackets, hats, shirts and more. Customers and fans can join a rewards membership program for added benefits, events and discounts. We use mobile toolboxes equipment to set up a fabrication shop under canopy for customers to get a unique personal experience in the techniques. There are hundreds of events held all over the country each year. Indian motorcycle show potential customers that the modifications builds can be done without huge machines million dollar facilities, they can get their local dealer to do the modifications or even do some themselves. They even do small workshops for potential existing customers. This can help to change customer thinking. In Indian Motorcycle website it stated RIDE PROUD. RIDE INDIAN. Indian Motorcycle is determined to deliver a premium experience to riders around the world. Indian Motorcycle is looking for a select dealer business operator that will proudly represent their brand while assuring a premium buying and ownership experience for consumers. Understanding what customers need in a purchase experience is critical in meeting the needs of the market. We spent a substantial amount of time talking with motorcycle riders to understand what they want from their dealer. This understanding was the basis for the store design and dealership operational expectations. The customer experience is paramount in the success of the Indian Motorcycle brand and a profitable dealership. Indian Motorcycle store branding was established directly from what consumers told us and what they expected when shopping for a premium motorcycle. These riders want an open environment that allows enough room to walk between the motorcycles. They do not want to have to walk through or around other products to get to the bikes. Having an adequate selection of apparel and accessories is also very important to their potential consumers. The store layout and design will give customers a premium shopping experience that is constant with their expectations. This look and feel will be consistent in the dealerships, at major motorcycling events, and all other consumer and public interactions with Indian Motorcycle. In addition to the dealership location and shopping environment, customers also have expectations about how they should be treated. They want to be able to sit on the motorcycles, start the motorcycles, and take a test ride. It is important to them to be able to feel firsthand how the motorcycle performs and fits their riding style. These riders want to be able to have conversations with a knowledgeable staff that listens and responds properly. They want the staff to be motorcycle buffs that understand motorcycle riders. Indian motorcycle training, support, and operational standards will help ensure a positive â€Å"frictionless† interaction with our consumers. With the development of this strategy, they also understand the need to align with the right partners in the market. Indian Motorcycle dealers will need to understand and embrace the â€Å"Ride Proud, Ride Indian† culture. They should understand that that they are making an investment in their future with Indian Motorcycle. They will be expected to maintain the highest level of respect for the Indian Motorcycle brand and the Indian Motorcycle rider. Indian Motorcycle gathers and uses your personal information to run the Indian Motorcycle Web site and carry out the services you have requested. They also use your personally identifiable information to inform you of other products or services available from Indian Motorcycle and its associates. Indian Motorcycle may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered. Indian Motorcycle keeps track of the websites and pages that customers visited within Indian Motorcycle in order to decide what Indian Motorcycle services are the most popular. This data is used to deliver modified content and advertising within Indian Motorcycle to customers that are interested in a particular subject area. Indian Motorcycle is an iconic brand with a proud legacy and a bright future. We will offer Indian Motorcycle Brand training to ensure that all dealership appreciate the legendary heritage of Indian Motorcycle and the brand that they have been entrusted to help steward and grow. Training will also be provided to be certain that dealership personnel understand who the customer is and what they expect in a finest shopping experience. 1. http://www. indianmotorcycle. com/en-us/pages/home. aspx 2. http://www. phatridez. biz/Polaris. html 3. http://thekneeslider. com/polaris-buys-indian-motorcycles/ How to cite How Great Websites Help Improve Your Business, Papers

What Is Astrology Essay Example For Students

What Is Astrology Essay By Lauren KaplanAstrology is the study of planetary influences and their affect on the world andeverything in it. Astrology is usually limited to human beingstheir nature,and their affairs, although a chart can be drawn up for just about any event. The horoscope is a blue print or pattern of the solar system cast for aparticular moment of time. It is from this that the astrologer bases theinterpretation or delineation as indicated by the nature of the sun, moon, andplanets. The natal horoscope is a chart drawn at the moment of birth to see andunderstand the nature and makeup of the soul of the newborn as it takesresidence in the physical vehicle or body. The human soul is a focal point ofcosmic energy, and the pattern of the heavens, as charted in the horoscope, isthe means the soul comes to know itself and its destiny. Astrology points the way to soul development and growth. The souls strengthsand weaknesses are noted in the horoscope. Life is an opportunity given to soulfor further enhancement. Because the heavens are in constant motion, and because this motion is quiteordered and exact, it is possible to project the positions of the sun, moon, andplanets for any given time. Astrologers use this information to draw-up ahoroscope and forecast the influences that will affect the soul at that time. Astrologers usually do not predict actual events in the future. They can onlysay what might happen, or could happen, but not what will happenmuch like aweather forecast; although many psychics do make predictions, and astrology isthe tool they use to focus their abilities. Another common feature of astrology is the comparison of birth charts toascertain the compatibility of two people. This is a straightforward method usedby over-laying one chart upon the other. The aspects or angles formed by theplanets are then analyzed to determine how the energy fields of each personblend together. Some couples form more harmonious bonds than others, lessharmonious bonds offer a greater challenge for peace and happiness. Over the years astrologers have developed numerous techniques for expandingtheir art to include a multitude of services that can only be evaluated uponthe merit and usefulness of that technique. Astrology can only offer so much; itis imperative that the individual soul strive to attain that which is rightfullytheirs in this short life, and to regard any advice with great care. Category: Science

Frankenstein or the Creature Essay Example For Students

Frankenstein or the Creature Essay In Your Opinion, Who Is the Most Monstrous? Frankenstein or the Creature.  Frankenstein the novel written by Mary Shelly was first published in 1818. Shelly was the only daughter of the philosopher William Godwin and his wife Mary Wollstonecraft, the radical feminist writer. Unfortunately Shellys mother died almost immediately and Shelly was brought up by her father and his second wife. Although Frankenstein was published in 1818, Shelly first wrote Frankenstein in 1816 visiting Lord Byron on the shores of Geneva with her husband. The whole idea of creating a novel was thought of by Byron. This was because the four of them (Shelly, her husband Percy, Byron and Mary Shellys adopted sister Jane Clairmont) had nothing really to do and Byron suggested to have a little competition see who could write the best ghost story. He thought this would keep the group occupied, which it did and that was when Frankenstein was created. The idea originated from a nightmare Shelly had had and when her novel was written Percy Shelly told her to expand her story and helped her publish it in 1818. We will write a custom essay on Frankenstein or the Creature specifically for you for only $16.38 $13.9/page Order now The novel is vastly influenced by Shellys life, as the way Frankensteins mother died and the rough life Shelly had.  Frankenstein is about an anatomy student who deeply seeks in the creation of life and takes science to the limits. With this, his creature is born. He soon realises his mistake and the burden he has placed on his family.  Frankenstein is a science fiction novel but is very close and has many connections with the gothic horror genre. For example, gothic horror novels have people killing, committing crimes and doing other unlawful things, then getting punished for them. This links with Frankenstein as the student, named Victor Frankenstein meddled with the laws of physics and the punishment he received was unimaginable. The novel starts with the sentence dreary night of November this is a typical example of a horror/gothic setting. This is showing the darkness and more fear into the novel and straight away the reader can tell it is horror. It is hard to say which is the most monstrous as both did unbelievable things. Frankenstein is a very ambitious character; he aimed very high and wanted to be renowned for his knowledge and creation in science. One thought, one conception and one purpose, this shows his obsession with one ambition and the repetition is used for the big emphasis. This quote implies he will be known all around the world for his thoughts and work. He wanted to be known especially for solving all illnesses and bringing back the dead to create a new perfect species. Frankenstein came from a prosperous background and had a good enough upbringing. He cared very much about his family especially his adopted sister Elizabeth. Heaven-sent, till death she was to be mine. Frankenstein was very much obsessed with Elizabeth. This is shown by how he uses the word Mine, showing his obsession. He was deeply in love with her and she felt very much the same about him. Ever since the two had grown up, they had a strong attraction for her each. The novel starts off with a series of letters in which a Captain Robert Walton wants to be the first person to set foot on the North Pole. I shall satiate my ardent curiosity with the sight of a part of the world never before imprinted by the foot of man. This shows Waltons hunger for being world renowned and is much of a glory seeker. Walton finds Frankenstein in his journey to the North Pole. Walton is instantly attracted to Frankenstein I have no friend and the two bond quickly. Frankenstein and Walton have very resembling ideas, one of which is they both share the selfishness of being known around the world for their on conceptions. However Frankenstein warns Walton that his selfishness and hunger is not worth it and is not rewarding and therefore will end up like Frankenstein. .u56ac107827857dcf69c184762ac5a25a , .u56ac107827857dcf69c184762ac5a25a .postImageUrl , .u56ac107827857dcf69c184762ac5a25a .centered-text-area { min-height: 80px; position: relative; } .u56ac107827857dcf69c184762ac5a25a , .u56ac107827857dcf69c184762ac5a25a:hover , .u56ac107827857dcf69c184762ac5a25a:visited , .u56ac107827857dcf69c184762ac5a25a:active { border:0!important; } .u56ac107827857dcf69c184762ac5a25a .clearfix:after { content: ""; display: table; clear: both; } .u56ac107827857dcf69c184762ac5a25a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u56ac107827857dcf69c184762ac5a25a:active , .u56ac107827857dcf69c184762ac5a25a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u56ac107827857dcf69c184762ac5a25a .centered-text-area { width: 100%; position: relative ; } .u56ac107827857dcf69c184762ac5a25a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u56ac107827857dcf69c184762ac5a25a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u56ac107827857dcf69c184762ac5a25a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u56ac107827857dcf69c184762ac5a25a:hover .ctaButton { background-color: #34495E!important; } .u56ac107827857dcf69c184762ac5a25a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u56ac107827857dcf69c184762ac5a25a .u56ac107827857dcf69c184762ac5a25a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u56ac107827857dcf69c184762ac5a25a:after { content: ""; display: block; clear: both; } READ: Agamemnon's Clytemnestra EssayDo you share my madness? Frankenstein explains this insanity is not worth it; he has experienced it and tries to persuade Walton to stop with the voyage knowing too well what the consequences are of doing such high ambitious investigations. This desire makes the reader feel a sense of foreboding or warning each time Frankenstein reminds Walton that he has been ruined. He suggests that he has become the victim of his own passion. His thirst for knowledge has ruled his fate, which led to his destruction mentally and physically. For Frankenstein, it all started when a wonderful oak tree disintegrated into a small stump. Frankenstein was fascinated by the electrical surge of the lightning that shocked the tree. This fuelled him for his investigations and his large curiosity in science. Around two years before the tree incident, another reason that drove Frankenstein to discover deep into physics was the death of his mother, tragically dieing by scarlet fever after giving birth to Frankensteins brother, William. The death of his mother drove him to great interests in books and science. Frankenstein started to get deep into science, and poems like The Ancient Mariner by Cornelius Agrippa fuelled him into it. (Cornelius Agrippa was a German scholar who lived from 1486 to 1535 and reputed to have raised people from the dead). Frankenstein got heavily into the gothic horror genre and proceeded to discover explanations for the world around him. This eager desire made him go to university and continue into the science path he was following into. Frankenstein set off to join the University of Ingolstadt but the trip is delayed after his mother has caught scarlet fever from Elizabeth and dies. His spirits rise when he thinks what knowledge university would bring. This is the start of Frankensteins obsession with work and the start of the horrific side of Frankenstein. When Frankenstein starts university, a chemist, M Waldman, got attracted by Frankensteins motive to learn. Waldman thinks Frankenstein has ability and he has no doubt of Frankenstein success Frankenstein is very wanting and obsessive, A new species would bless me as their creator no father could claim the generation of his child so completely as should deserve. Here Shelly uses religious imagery that makes Frankenstein sound as if he is god and as if he deserves to do is creation and scientific inquiries. This shows his arrogance and how he thinks he is exceptional and he is allowed to meddle with the laws of science. This obsession drives him to create his creature, the science creation that didnt go how he wanted it to.

PunchDub Campaign Evaluation Essay Example

PunchDub Campaign Evaluation Essay Evaluate the PunchDub campaign that the Deutsch LA agency developed when it took over the Volkswagen of America account. Discuss the pros and cons of the campaign and assess the way it was implemented by the agency. After reading the article on Volkswagen Punch Dub campaign that the Deutsch LA agency created. The primary goal of the Punch Hub campaign developed by Deutsch LA was to raise awareness of the Volkswagen product line in North American market.However, one of the challenges VW faces is that consumers know the VW brand but are not buying the company’s cars as awareness is very high. The Punch Hub campaign was designed to address this problem and make consumers aware of the other vehicles in the VW product line such as the Passat, Golf and GTI. They built this campaign around the classic Punch Buggy (or Slug Bug) game. The Deutsch LA reached a market through IMC which was a TV commercial doing the 2010 Super Bowl.The advertisement tapped into every generation that watched the 2010 Super Bowl. I didn’t see to many cons in its campaign the only con was made online by VM competitors. The Punch Dub campaign accomplished what it was trying to achieve, to reach a new market and get its other brand of cars known to the world, with the commercial and VW dealers and the online media. The Punch Hub campaign was implemented by using variety of IMC tools and was a very good way to address the VW market in facing of low awareness for many vehicles in its product line.One limitation that might be noted is that of whether consumer would actually take the time to become e ngaged with the online campaign and play the PunchDub game. Consumers who did not do so would not learn more about the VW product line and one might argue that the IMC program would have been more effective if the monies had been spent by promoting the entire product line more directly. However, this would have been very expensive and may not have been as engaging and effective as the PunchDub campaign. We will write a custom essay sample on PunchDub Campaign Evaluation specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on PunchDub Campaign Evaluation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on PunchDub Campaign Evaluation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Boy in the Striped Pajamas Essay Example

Boy in the Striped Pajamas Essay In John Boynes novel â€Å"The Boy In The Striped Pajamas†, it is proved that evil tends to arise out of the tendency of ordinary people to follow orders, to accept what their told by authorities, and to conform. The characters effectively show how influencing a conception can be by the exaggerating changes of their behavior and speech. When Bruno had asked about the people on the other side of the fence, his father had explained in a way Bruno could not understand. â€Å"Those people well, theyre not people at all. In the novel, Brunos father, Ralph takes position as a caring father, a responsible husband, and a trustworthy son. However, his career seemed to disappoint his loved ones, particularly his mother and wife. Ralph had always bonded nicely with Jews before the war, but after being educated by the fuhrers thinking, he had changed in a way no one could understand. Even the maid was puzzled by thinking how a kind man like Ralph could end up doing such horrible things. The fuhrers conceptions not only effected the minds of adults, but also the thinking of young teenagers. When Bruno tried to ask Gretel why there was a fence between him and the people in the striped pajamas, Gretel simply laughed. â€Å" Because they have to be kept together with the other jews, Bruno. They cant mix with us. † Gretel was taught to dislike Jews, without knowing the specific reasoning. Like most people, Gretel did not know what exactly was happening. People agree with whatever they are told, simply because it is what the majority is doing. In conclusion, people are influenced easily, including believing conceptions that are leading to evil results. We will write a custom essay sample on Boy in the Striped Pajamas specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Boy in the Striped Pajamas specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Boy in the Striped Pajamas specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

From First Draft to Book Launch How to Publish a Novel

From First Draft to Book Launch How to Publish a Novel You’ve finished writing the first draft of your novel, but there’s still quite a distance to travel between having a finished manuscript and a published book. What you decide to do with your manuscript from here on out will have a huge impact on both the size of your readership and your book’s reception. So, how do you publish a novel? What DO you do with the finished manuscript?   1. Ask yourself if you’re really finished. Reread your novel all the way through as if someone else wrote the book. Make notes. Circulate your manuscript among trusted writers, teachers, mentors, or online forums (the NaNoWriMo forums, Skypen, World Literary Cafe, You Write On, Authonomy, etc.) and solicit feedback. Revise accordingly. Then†¦ 2. Hire a professional editor. The best writers in the world still work with editors. It’s an essential part of the publishing process, no matter how good your manuscript. Whether you’re in need of developmental editing, copy editing, or just proofreading - you want to use a professional.Check out â€Å"What kind of book editing do I need for my manuscript?† to figure out exactly what your book requires at this point. If you don’t have an existing relationship with an editor, visit FirstEditing.com. 3. Start doing your publication prep-work. You’ll need to prepare a few things before you go ahead and publish a book, including: Jacket copy/book blurb An attractive book cover Your author

Should animals be used for researchEssay Writing Service

Should animals be used for researchEssay Writing Service Should animals be used for research? Should animals be used for research?Since long time ago animals starting from mice to cows have been used for researches. There are lots of examples of testing these or that phenomena on animals. But is it correct? Is it human? And what well-known animal defence communities say? Well, there are many points of views concerning the topic. Some may say that animal testing has its advantages, as it helps the society. But what are the benefits from using animals for scientific researches? Firstly, different research institutions in the world say that with the help of such experiments, there is still live of Earth. Just recall the testing with dogs which led to the discovering of insulin. Today the medical drug is used in order to save the lives of diabetics. And now imagine how many ill people were recovered and how many use insulin right now. Irrespective of it, the contribution of animals is huge, as today the scientists have already found treatment methods for such illnesses as brain i njury, malaria, childhood leukemia, breast cancer, tuberculosis and many more. Nowadays people have hope for surviving. Is it a great step forward? Yes, it is. But how about the animals? Biologists decide to conduct an experiment on an animal without asking; supposing, no human would like to be experimented on, would he? So, why animals should be used for it? They are endangered. The testing of cosmetics is also held upon animals; the components of cosmetic tools can cause irritation, burn, inflammation and other complications. We live in a modern world, where the computers and other techniques are the main part of our daily life. So, the cosmetics can be easily tested on the computer. It is possible now to see all the effects of a product on the monitor. On the other hand, after animal testing, a woman can be sure that the cosmetic is worth buying, as it safe for her skin and health. Some of you would ask: why animals are chosen for realizing scientific research? The reaction of an imals on different phenomenon can differ from that of a human one. Actually, it is not always true. The DNA of chimpanzees is 99% similar to ours. Can you believe that mice are similar to humans for 98%? It is amazing, isn’t it? Mammals have the same organs that each of you has: lungs, heart, kidneys etc. Thanks this similarity, the scientists can explore and learn the set of organs, test different remedies and find out the one which can be used for curing people. For this reason all of us should be thankful for not using our organs for making experiments. But many of you must know that there is in vitro testing. What are the peculiarities of it? Well, in order not to use animals in researches some scientists prefer using human cells. From one point of view, this testing allows making more correct conclusions about a disease. There is also an opinion that these animal experiments also save the lives of animals. When the biologists work on finding new vaccines, they, first of all, try it on the animal; in such way the animal is vaccinated and is endangered from suffering from illnesses. The other problem which the tests help with is extinction. The black footed ferret, tamarins in Brazil and condor from California are still alive thanks being tested on. The scientific centers make us sure that save methods of research only are used. But sometimes, this way doesn’t work. The vaccine may be prepared incorrectly or it may not work. Or at least, some drugs which may have positive effect on human’s body, can affect of animals in a harmful way. What to do then? What to do it the vaccine caused for death? There is no way back, unfortunately. But the most unpleasant thing is that not all of animals which are used for researches are protected by the animal welfare act. But even those animals, whose life is protected, can get badly injured. None of us can imagine the pain during the experiments. As a result of an unsuccessful research, the animal wel fare act can do nothing about it. The other side of the problem concerns the animals which people consumes every day when they have a meal. Do you think it is human to eat a chicken? Before it got into your plate, it was also alive. People don’t complain about it, as the chicken should be eaten for the person to live. But the scientific and biological researches are also conducted for making the life of people safer and better, don’t they? Of course, there are vegetarians, who do not eat meat al all, but still the majority of people of Earth do eat. What is the difference than? What do you think about it? Do you think it is fair? Well, this question: whether to use animal for scientific researches or not is still worth being considered, as there is no one strict opinion on it. The worldwide animal defense communities cannot answer it either. Some see it inhumanly, but others don’t agree with it. As for the people, they also have different point of views. But jus t think how many benefits we have today thanks the biological experiments which were held in the last years. There are many happy and live people, who could overcome even the most terrible disease cancer. And just few decades ago it was unreal. Today the drug stores are full of medicals that can be used for recovering from many illnesses. So, should animals be used for research? The question is opened and there is no any ban for making animal researches, so they are still held in biological institutions. All is important now is that all animal testing should be provided with safe technologies, as the life of animals must be respected. But is there is a possibility to avoid animal researches, so it is better to use alternative methods, of course, in order not to cause harm for living creatures.