International Business Management Essay Example | Topics and Well Written Essays - 1000 words

International Business Management - Essay Example   The main reason for the choice of Samsung as a global business is that it offers a wide range of products fitting different budgets, sizes, and shapes for each consumer. These products range from Galaxy S5 to Samsung Galaxy K zoom that has an optical zooming lens, the only Smartphone in the market with the feature and other products for every consumer to choice from depending on their need and abilities. The firm aims at meeting all the needs of the consumers through a wide range of product offerings for the consumers.    The main limitation of the global strategy is that there is high standardization of products limiting the ability to meet the needs of people who have differing tastes and preferences as tastes, preferenc3es, economic status, and the social condition cannot be equal global.  The company chosen for the discussion on international strategy is Starbucks with the reason being the high growth rate it expanded to different areas to have operations in over 60 count ries, 170,000 stores and revenues were 13.29 billion, 1.38 billion in profits and employed 149,000 employees in 2012. This rate of expansion and success shows a successful company in the international market, giving the need for an understanding of the international strategy employed in the company.  The reason for the choice of Starbucks as an international business is that the company in its early stages had plans for cross border stage overcoming the fear of international business by use of cross border integration.