Can A Small Business Keep Up Within Society Today

Can a Small Business Keep Up in Society Today? Growing up with a father that owned a small business, I have learned that it’s hard to make it in a society like today. A couple years ago I became one of his employees, and I’ve noticed that there have been changes made to the business. I was always curious what it was like before I started working there. Owning a small town business in a world full of online shopping can be difficult, but O’Henry’s is continuing to make money because of offering the broader variety of clothing, investing in advanced technology for graphic design, and utilizing social media. One difference between O’Henry’s now than in the past would be the the type of merchandise they have to offer. When the business first opened in the small town of Cresco, Iowa, the owners, Phil Henry and Jackie Lickteig, were just like every other new business. They were new to everything, and it became a little overwhelming at times. Phil and Jackie are brother and sister, and had a screen-printing business at their house in the basement for a couple years. After a few years, they decided they wanted to move the business to town where they would have many more opportunities. When asked if opening a business in a small town was a risk taker, he responded, â€Å"I was pretty confident because it is something that everyone wears every day in one way or another, so I knew I was going to have customers† Phil and Jackie didn’t have much to offer for clothing at the beginning. ItShow MoreRelatedSocial Factors Affecting the Business Enviroment and People Around It1608 Words   |  7 PagesSocio-Cultural Factors Introduction Socio-cultural is based on the idea that the society and culture shape cognition. Social customs, values, beliefs and language are all part of what shapes a person’s identity and reality. According to this approach, what a person thinks is based on his or her social-cultural background. 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